From Sudan to US, the newspaper industry is forced to change. Many newspapers closed doors and some of them moved to internet publishing only.

The international financial crisis was for sure the decisive factor that made all this chages possible, in a short period of time.

On top of all, I read last month in The Guardian* that Google ended the “Print Ads” project, an advertising service launched almost three years ago, to revolutionize newspaper and magazine advertising in the same way AdSense changed online ads.

While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers. The product has not created the impact that we – or our partners – wanted,
said Spencer Spinnell, the director of the project, in a statement on Google’s blog.

So what’s to be done? Seems to me that nytimes.com has a better kung fu. The online division made an application that transmitted live the twitter conversations about Super Bowl game between Steelers and Cardinals.

As the Steelers and Cardinals battled on the field, Twitter users across the nation pecked out a steady stream of “tweets.” The map shows the location and frequency of commonly used words in Super Bowl related messages.**

I know, the news is old but I thought that deserve to be archived here, on archive20.com :-). After all it’s an amazing web2.0 application. Did you thought about something similar about 2-3 years ago?

* The Guardian | Google abandons Print Ads newspaper ad sales service after disappointing results

** NYTimes -